After building my career in New York with globally recognized brands such as Coach, Carlos Falchi, and Liz Claiborne, I was driven by a desire to pursue a more personal and entrepreneurial vision early in my career. This led me to return to Korea to establish a luxury handbag brand rooted in
Made in Korea craftsmanship and identity.
From 2012 to 2023, I launched and led my own label, successfully securing placements in major department stores and a wide range of retail channels, while developing a strong presence in the domestic market.
Since 2022, I have expanded my focus to external design services and strategic consulting, partnering with brands to deliver refined, commercially viable, and conceptually driven design solutions - grounded in both global experience and hands-on industry expertise.
