Design consultant and handbag specialist with 17+ years of experience across New York and Seoul, specializing in luxury, contemporary, and independent brand development. Expert in leading handbag and SLG design from concept to production, combining strong creative direction with deep technical execution. Background includes Coach, Carlos Falchi, and Liz Claiborne, with additional experience of launching independent brands presented in Paris and Milan. After building my career in New York with globally recognized brands such as Coach, Carlos Falchi, and Liz Claiborne, I was driven by a desire to pursue a more personal and entrepreneurial vision early in my career. This led me to return to Korea to establish a luxury handbag brand rooted in Made in Korea craftsmanship and identity. From 2012 to 2023, I launched and led my own label, successfully securing placements in major department stores and a wide range of retail channels, while developing a strong presence in the domestic market.Since 2022, I have expanded my focus to external design services and strategic consulting, partnering with brands to deliver refined, commercially viable, and conceptually driven design solutions - grounded in both global experience and hands-on industry expertise.
